Series 13: Episode 14
Company/Product Name: Opus
Entrepreneur(s): Jonathan Harris and Jonathan Schofield
Description: The duo of Jonathans entered the den asking for £80 000 for 5% of their business Opus, a trailer that could carry items such as bikes or a kayak which can also be assembled into a camper.
In just 20 minutes the trailer can be assembled into a camper with two kingsize beds and all mod-cons including a fridge, running water, a toilet, heating and cooking facilities.
The pitch went well until the duo revealed that they already run a successful camping business, PurpleLine with a turnover of over 3 million pounds and that Dragon’s would be investing only in sales of Opus in the UK and Europe.
Dragon’s Willingham and Jones both offered the full investment but wanted 10% of their existing business, PurpleLine. Suleyman then offered the full £80,000 for 10% of the PurpleLine business OR £80,000 for 25% of the Opus business. Meaden then made an offer for the full amount of £80 000 for 25%. The duo accepted Deborah’s offer stating that she was the Dragon they’d wanted before they pitched.
Investment Received: £80000
Equity Given: 25%
Investor: Deborah Meaden